Represents the liveliness and dynamism. Depicts the happiness, determination and commitment. Works up the appetite.

Arouses feelings like universal love, peace, regeneration, trust, environmental awareness and peace.

Has a calming, focusing, resting, peaceful effect, but occasionally may leave the impression of coldness and insensitivity.

Arouses feelings of excitement, self-confidence, extroversion, friendship and creativity. Grasped quickly as the human eye is most sensitive to yellow color. This makes yellow one of the favorite colors.

Generally the symbol of pureness and cleanness. Reminds honesty and trustworthiness. Yet irritates the eye quickly.

Resembles seriousness and dignity. Mostly expresses grief, death and darkness.

May arouse feelings of pessimism, remorse, cowardliness, or the opposite. Perceived as the power of strength and spirituality.

Reflects the brightness and warmth of the sun. Has a strong energizing effect. Creates an extrovert feeling improving the life force.

Creates feelings like seriousness, warmth and security. Mostly appeals to adults. May occasionally lead to melancholic feelings.